About SFA

The SFA staff
Hello! We are the Specialty Food Association (SFA)

The Specialty Food Association is a non-profit trade group within the $219-billion specialty food industry. Founded in 1952 and representing more than 4,000 businesses, SFA produces events, programs, and education to support, connect, and champion our diverse member community. We proudly represent food makers, buyers, importers, distributors, and more from all over the world and all walks of life.

SFA Expands Its Impact with Good Food Foundation

SFA announces new collaborations with the Good Food Foundation and the Natural Products Consulting Institute

"This collaboration builds on our mission to champion and connect the specialty food community," said Bill Lynch, President of the Specialty Food Association. "By joining forces with Good Food Foundation and NPCI, we're ensuring that makers, retailers, and innovators have access to the tools, community, and inspiration they need to thrive in an evolving market."  

SFA Expands Its Impact with Good Food Foundation

Member Exclusive Resources

Member Exclusive Resources
Exclusive Education and Insights for SFA Members

Stay ahead in the specialty food industry with exclusive access to expert-led webinars, practical resources, and strategic insights—created just for SFA members. From food safety to sales strategy, our member-only education is designed to help you grow your business, sharpen your skills, and stay informed.

2026 sofi™ Award Finalists

In the lead-up to Winter FancyFaire* 2026, when the newest sofi Award winners will be announced live onstage, SFA has announced 75 Gold Award and three Outstanding Packaging Design finalists.

2026 sofi™ Award Finalists